Reach Your Goals Now by Transforming Your Web Presence

We believe in the power of local communities and strive to help local businesses, creatives, and grassroots organizers transform their web presence in order to grow, thrive, and positively impact their spheres of influence. 

We provide you with more than just a pretty website; we’re going to give you the knowledge and tools to help your business or organization reach its goals through its web presence.

Specializing in UX Design & Front-End Development For

Small Business

Online shops, niche markets, services


Photographers, musicians, artists, designers

Local Campaigns

Political, activist, bloggers, news

It’s more than design, it’s about the experience.

  • You aren’t getting the results you want 75%
  • The purpose of your site has changed 85%
  • Your website just doesn’t work 90%
  • Your site isn’t responsive 80%
  • Youv don’t have an effective web design strategy 65%
  • You want to incorporate a better content strategy 65%
  • Your competitors changed their site 70%
  • Your third-party tools are outdated 70%

About Me

Hi, I’m Kerry Baldwin! I live in Rio Rancho, NM and I make custom modern websites for small business, creatives, and grassroots organizations. Whether you’re looking for a simple one-page website like this one, or a full-blown e-commerce site, I can help you by partnering with you to ensure the unique needs of your business are met.


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Services Offered

web design
logo design
social media marketing
print design
copy editing
seo best practices
…and more!

Blue Butterfly Supports These Causes

Partnering with Blue Butterfly for your web design services means supporting these charities that promote freedom and justice.
We pledge 5% of the total amount from each signed contract to be donated to one of the following three charities.

Haven House, Rio Rancho

Help domestic violence victims gain immediate safety plus knowledge, skills, and resources to succeed in lives free of violence.

Institute for Justice

IJ litigates to limit the size and scope of government power and to ensure that all Americans have the right to control their own destinies as free and responsible members of society.

Freedom House, New Mexico

Freedom House is a faith based three phase Transitional Housing Program in New Mexico. It is dedicated to restoring the lives of prostituted and sexually trafficked women.

Get Started

Good news! I’m currently taking on new clients, but space is limited.

If you’re interested in a free consultation for your next website design project, just fill out the info below, and you’ll be contacted on the next business day.


Step 1: Fill out the form below to schedule your FREE consultation.


Step 2: We’ll create a concept to meet the goals you have for your project.


Step 3: Once we iron out the creative side, then we begin construction.


Step 4: Complete your project with the training and tools you’ll need, or let’s talk about maintenance options.


Are YOU Transformation Ready?

What a strange question, but yes, I want to know if YOU (yes, you!) are transformation ready?

As a web designer, I’ve worked hard to know and understand the latest design trends (and mistakes!) that can make or break your website. I keep up-to-date on the latest in search engine optimization practices (SEO best practices), as well as perfecting the art of good design. So here’s a little self-test to see if you’re ready to jump into this transformation process with me.

You might not be transformation ready if ….

1. You’ve “dabbled” in some web design and “know how it works.”

Web design is a constantly changing field and what was considered good design (or good for search engine optimization) last year, may not be true this year. And if you haven’t “dabbled” in web design for longer than that, then you may be in for a big surprise. Transformation ready clients are willing to trust me with the design of their website. This isn’t to say that you won’t be a part of the creative process (you absolutely will!) but there may be times when I veto an idea.

2. You’ve procrastinated on hiring a designer and are now “under the gun” to get something up there fast!

Good design takes time, and cannot be thrown together last minute. You’ll just be wasting your money, and I’ll be wasting my time trying to turnout a design quickly.

3. You don’t understand the value your website will bring to your business.

A website for your business is almost as valuable, if not more valuable, then having your brick and mortar business. Why is that? Because most potential customers will want to check you out online before taking the time to drive your business. Many business owners have no problem putting down time and investment into a bricks and mortar location because they know the value in doing so … and your website is no different.

4. You want premium features but have a small budget.

I understand having a tight budget, especially when you’re just starting out. I certainly work with those businesses who need something more basic that they can grow into later. But perhaps you’re someone who wants a lot of animation, interactive features, eCommerce, etc., but want to just a few hundred dollars. This is an unrealistic expectation. I work hard to give a high value product for your dollar, but let’s be honest – ANYONE can build it for less, but NOT anyone can give you a good design.

5. You just want a template filled in.

Maybe you’ve found a template online that you absolutely love and just don’t have the time to fill in the content. I do not do this. I build great custom websites that are tailored to the needs your business. I don’t use templates and I won’t take your template and fill it in. And the truth is that this would be impossible anyway. The demos you see of a template were created by designers and when you get the templates, it’s like getting a puzzle – the pieces are all there, but nothing is put together. So no, you’re not saving me any time, or you any money by asking me to fill in a template.

6. You think “the customer is always right.”

This is nice idea and works in some industries, but not in web design. Many people like design features that are bad for SEO or aren’t intuitive for the user. We’re not building a website for you, we’re building a website for you clients and customers. We can always discuss options for your design, but that doesn’t mean you’ll have the best ideas 😉

Who provides the content? (Images, text, etc).

Generally you will provide content, especially if you’re going for the budget options. I do provide copy-editing and copy writing at an extra charge, I can find high quality, free stock images if you don’t have good images. I can also provide limited photography services for a fee as well with signed contracts if your business is in the area. We can also opt for purchasing high quality stock images if need be. This all depends on the needs of your business and will be hashed out at your consultation.

How much do I charge?

This is such a complicated question. In your quest to find a web designer (and advice on how to choose one), you’re going to hear that some designers charge “by the hour,” some charge “by the package,” and some charge based on the end value produced. My goal is to get you the highest value product at a reasonable rate, and so I incorporate all three of these into my pricing strategy. If you’re on a budget, I offer a custom one-page website (like this one) with standard six sections (Home, About, Portfolio (products/services), Reviews, Contact, FAQs) starting at $850. Multi-page websites generally begin at $1600, but for a more exact quote you should contact me for a free consult.

What kind of services/features are provided?

NOTE: Bolded features come on every design; additional features can increase the value of your design

  • Full Customization
    • Custom layout
  • Design Concept (up to 3 depending upon package)
    • Custom typography
    • Photo-Editing
    • Custom Icons
    • Industry-specific stock images
    • Custom Blog templates with SEO BP
    • SEO tutorial
  • Fully Responsive (Mobile)
  • Local SEO Best Practices
  • Social Sharing Buttons
  • Social Integration
    • Facebook
    • Plus 3 more social accounts
    • Plus 7 more social accounts
  • Lead Capture Form
  • Dynamic Modules
  • Essential Security
  • Google Analytics Integration
  • E-Commerce
  • E-Commerce SEO BP
  • Social Forum
  • Copy Writing (up to 9000 words)
  • Business Card Design
  • 1-hr WP Tutorial

For a more detailed picture of pricing packages and a firmer estimate, please contact me for a free consultation.